Nick Johnston — Brand & Interface Designer

Backland

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Identity

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2025

At Diver, we worked with the team at Backland Expedition Gear to re-imagine their visual identity. The goal was to introduce new graphic systems, typography, and colour without losing sight of their existing brand, but making it feel more premium. We developed a strong visual language that was inspired by the Backland products. We also made the strategic decision to shorten Backland Expedition Gear to just "Backland," which we feel gives the brand a more premium feel and improves the legibility within the lockups. We also created a sub-brand called the "Backland Research Dept." that will be used as a line of merch and given to brand ambassadors.

Backland

,

Identity

,

2025

At Diver, we worked with the team at Backland Expedition Gear to re-imagine their visual identity. The goal was to introduce new graphic systems, typography, and colour without losing sight of their existing brand, but making it feel more premium. We developed a strong visual language that was inspired by the Backland products. We also made the strategic decision to shorten Backland Expedition Gear to just "Backland," which we feel gives the brand a more premium feel and improves the legibility within the lockups. We also created a sub-brand called the "Backland Research Dept." that will be used as a line of merch and given to brand ambassadors.

We Who Wander

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Identity

,

2025

We Who Wander is a new premium hiking tour operator on Australia’s Great Ocean Walk, created for travelers who value adventure, quality, and a genuine connection to nature. At Diver, we worked with the founder to define the audience and brand pillars, then developed an identity that avoids hiking clichés or predictable Australian motifs. The mark, a sunrise/sunset with a hidden “WWW” in its rays, captures the balance of simplicity and discovery at the heart of the brand. Along with guidelines, illustrations, typographic lockups, merch, and social assets, the system gives We Who Wander a flexible foundation to grow.

We Who Wander

,

Identity

,

2025

We Who Wander is a new premium hiking tour operator on Australia’s Great Ocean Walk, created for travelers who value adventure, quality, and a genuine connection to nature. At Diver, we worked with the founder to define the audience and brand pillars, then developed an identity that avoids hiking clichés or predictable Australian motifs. The mark, a sunrise/sunset with a hidden “WWW” in its rays, captures the balance of simplicity and discovery at the heart of the brand. Along with guidelines, illustrations, typographic lockups, merch, and social assets, the system gives We Who Wander a flexible foundation to grow.

We Who Wander

,

Identity

,

2025

We Who Wander is a new premium hiking tour operator on Australia’s Great Ocean Walk, created for travelers who value adventure, quality, and a genuine connection to nature. At Diver, we worked with the founder to define the audience and brand pillars, then developed an identity that avoids hiking clichés or predictable Australian motifs. The mark, a sunrise/sunset with a hidden “WWW” in its rays, captures the balance of simplicity and discovery at the heart of the brand. Along with guidelines, illustrations, typographic lockups, merch, and social assets, the system gives We Who Wander a flexible foundation to grow.

Clear Falls

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Identity

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2024

Clear Falls is the family property of James Clear, located next to the beautiful Hocking Hills State Park in Ohio. James approached me to create a rustic and luxurious feeling brand for the property, which will eventually boast a lodge and rental cabins. The property will be open to guests, and host author retreats once complete. The goal was to make this feel like an upscale destination experience while still having rustic elements that speak to family history.

Clear Falls

,

Identity

,

2024

Clear Falls is the family property of James Clear, located next to the beautiful Hocking Hills State Park in Ohio. James approached me to create a rustic and luxurious feeling brand for the property, which will eventually boast a lodge and rental cabins. The property will be open to guests, and host author retreats once complete. The goal was to make this feel like an upscale destination experience while still having rustic elements that speak to family history.

Clear Falls

,

Identity

,

2024

Clear Falls is the family property of James Clear, located next to the beautiful Hocking Hills State Park in Ohio. James approached me to create a rustic and luxurious feeling brand for the property, which will eventually boast a lodge and rental cabins. The property will be open to guests, and host author retreats once complete. The goal was to make this feel like an upscale destination experience while still having rustic elements that speak to family history.

Good Goods

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Identity

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2023

Healthy snacks, assemble! Good Goods are kicking junk food to the curb. Their Smart Markets are modern vending machines offering healthy snacks to refuel you. The goal was to create a vibrant, fun-loving brand that would stand out in a line of boring vending machines. The brand personality shines through in the copywriting and is hard to miss with the large type and loud colour palette. If hilarious health-nut dads had a hive mind, they would manifest the Good Goods.

Good Goods

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Identity

,

2023

Healthy snacks, assemble! Good Goods are kicking junk food to the curb. Their Smart Markets are modern vending machines offering healthy snacks to refuel you. The goal was to create a vibrant, fun-loving brand that would stand out in a line of boring vending machines. The brand personality shines through in the copywriting and is hard to miss with the large type and loud colour palette. If hilarious health-nut dads had a hive mind, they would manifest the Good Goods.

Good Goods

,

Identity

,

2023

Healthy snacks, assemble! Good Goods are kicking junk food to the curb. Their Smart Markets are modern vending machines offering healthy snacks to refuel you. The goal was to create a vibrant, fun-loving brand that would stand out in a line of boring vending machines. The brand personality shines through in the copywriting and is hard to miss with the large type and loud colour palette. If hilarious health-nut dads had a hive mind, they would manifest the Good Goods.

Hocking Hills

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Identity

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2023

Hocking Hills State Park is known as the most beautiful place in the Midwest, and after a quick Google search, it is clear to see why. Surprisingly, there is no "official" Hocking Hills logo or identity for the area that is so well-known. I worked with James Clear to create a Hocking Hills brand that he was proud to put on merchandise and sell to visitors of his property, which borders the state park. We commissioned Isaac LeFever (nicetriangle.com) to create the incredible set of landscape illustrations.

Hocking Hills

,

Identity

,

2023

Hocking Hills State Park is known as the most beautiful place in the Midwest, and after a quick Google search, it is clear to see why. Surprisingly, there is no "official" Hocking Hills logo or identity for the area that is so well-known. I worked with James Clear to create a Hocking Hills brand that he was proud to put on merchandise and sell to visitors of his property, which borders the state park. We commissioned Isaac LeFever (nicetriangle.com) to create the incredible set of landscape illustrations.

Hocking Hills

,

Identity

,

2023

Hocking Hills State Park is known as the most beautiful place in the Midwest, and after a quick Google search, it is clear to see why. Surprisingly, there is no "official" Hocking Hills logo or identity for the area that is so well-known. I worked with James Clear to create a Hocking Hills brand that he was proud to put on merchandise and sell to visitors of his property, which borders the state park. We commissioned Isaac LeFever (nicetriangle.com) to create the incredible set of landscape illustrations.