Healthy snacks, assemble! Good Goods are kicking junk food to the curb. Their Smart Markets are modern vending machines offering healthy snacks to refuel you. The goal was to create a vibrant, fun-loving brand that would stand out in a line of boring vending machines. The brand personality shines through in the copywriting and is hard to miss with the large type and loud colour palette. If hilarious health-nut dads had a hive mind, they would manifest the Good Goods.